Prologue
Somewhere in the world, there are still songs yet to be heard.
Across different languages and cultures,there are people who share the same dream.
That is why we envision a stage where the world gathers— a stage built transparently on blockchain, spoken in the universal language of K-pop, and infused with the timeless spirit of Journey to the West.
Prologue
Somewhere in the world, there are still songs yet to be heard.
Across different languages and cultures,there are people who share the same dream.
That is why we envision a stage where the world gathers— a stage built transparently on blockchain, spoken in the universal language of K-pop, and infused with the timeless spirit of Journey to the West.
About
About
2-1
Project Overview
“Global Branding of a Cross-Cultural K-pop IP”
"Through a fan-driven production system combined
with blockchain-based rewards,
we aim to create a sustainable fandom economy—one that will pioneer new genres and establish enduring brand value in the global market."
Core Keywords: IP Scalability, Revenue Diversification, Fandom Economy, Global Market Expansion
2-1
Project Overview
“Global Branding of a Cross-Cultural K-pop IP” "Through a fan-driven production system combined with blockchain-based rewards,
we aim to create a sustainable fandom economy—one that will pioneer new genres and establish enduring brand value in the global market."
Core Keywords: IP Scalability, Revenue Diversification, Fandom Economy, Global Market Expansion
2-2
A Glimpse into the Universe
"Within the epic journey of 'Journey to the West', the four iconic characters—Tang Sanzang, Sun Wukong, Zhu Bajie, and Sha Wujing—
reimagine themselves as members of a K-pop idol group."
2-2
A Glimpse into the Universe
"Within the epic journey of 'Journey to the West', the four iconic characters—Tang Sanzang, Sun Wukong, Zhu Bajie, and Sha Wujing— reimagine themselves as members of a K-pop idol group."
DeFan
Decentralized Fandom
AI + Web3 + Fandom Engagement
AI + Web3 + Fandom Engagement
At its core, this project is built together with the community,
growing as a shared fandom.
At its core, this project is built together with the community,growing as a shared fandom.
User
Basic
Missions
Users earn rewards through daily missions like check-ins and follows.
Content Voting
Missions
Vote on stories, characters, music, videos, and items — and get rewarded when your choices win.
Content Contest
Participation
Join contests to design outfits, worlds, music, and videos, earning rewards for creativity.
Sharing
Contents on
SNS
Take part in hashtag challenges on social media and gain rewards through posts and interactions.
Secondary
Creations
Create memes or fan-made works related to the project and get rewarded for sharing.
Points
Points that count toward future $DIVAS airdrops
Priority voting
Priority voting rights that give you stronger influence than regular users
Early purchase access
Early access to buy limited-edition merch, items, and creations
Proposal rights
Permission to propose voting agendas to the team
Profit Share
A share of the revenue from fan-made creations
Existing Web2/3 Projects
Contents
Journiz
Legacy company-owned one-way content
IP Ownership
fan-driven creation + revenue sharing
Real or 2D focus
Character
AI character–centric
Buy, Like, Consume
Role of Fans
Mission / Vote / Create / Rewards
NFT Minting, Fan Meeting
Rewards
Participation-based real rewards
Basic NFT or Tokens
Technical Structure
AI Agent + Web3 + Community Full stacked
Basic Missions
Users earn rewards through daily missions like check-ins and follows.
Basic Missions
Users earn rewards through daily missions like check-ins and follows.
Content Voting Missions
Vote on stories, characters, music, videos, and items — and get rewarded when your choices win.
Content Voting Missions
Vote on stories, characters, music, videos, and items — and get rewarded when your choices win.
Content Contest Participation
Join contests to design outfits, worlds, music, and videos, earning rewards for creativity.
Content Contest Participation
Join contests to design outfits, worlds, music, and videos, earning rewards for creativity.
Sharing Contents on SNS
Take part in hashtag challenges on social media and gain rewards through posts and interactions.
Sharing Contents on SNS
Take part in hashtag challenges on social media and gain rewards through posts and interactions.
Secondary Creations
Create memes or fan-made works related to the project and get rewarded for sharing.
Secondary Creations
Create memes or fan-made works related to the project and get rewarded for sharing.
User
Points
Points that count toward future $DIVAS airdrops
Points
Points that count toward future $DIVAS airdrops
Priority voting
Priority voting rights that give you stronger influence than regular users
Priority voting
Priority voting rights that give you stronger influence than regular users
Early purchase access
Early access to buy limited-edition merch, items, and creations
Early purchase access
Early access to buy limited-edition merch, items, and creations
Proposal rights
Permission to propose voting agendas to the team
Proposal rights
Permission to propose voting agendas to the team
Profit Share
A share of the revenue from fan-made creations
Profit Share
A share of the revenue from fan-made creations
Contents
Existing Web2/3 Projects
Contents
Existing Web2/3 Projects
IP Ownership
Legacy company-owned one-way content
IP Ownership
Legacy company-owned one-way content
Character
Real or 2D focus
Character
Real or 2D focus
Role of Fans
Buy, Like, Consume
Role of Fans
Buy, Like, Consume
Rewards
NFT Minting, Fan Meeting
Rewards
NFT Minting, Fan Meeting
Technical Structure
Basic NFT or Tokens
Technical Structure
Basic NFT or Tokens
Contents
Existing Web2/3 Projects
Contents
Existing Web2/3 Projects
IP Ownership
Legacy company-owned one-way contentLegacy company-owned one-way content
IP Ownership
Legacy company-owned one-way contentLegacy company-owned one-way content
Character
Real or 2D focus
Character
Real or 2D focus
Role of Fans
Buy, Like, Consume
Role of Fans
Buy, Like, Consume
Rewards
Buy, Like, Consume
Rewards
Buy, Like, Consume
Technical Structure
Basic NFT or Tokens
Technical Structure
Basic NFT or Tokens
Roadmap
Step 1
Q3 2025
Project Launch
Teaser, story trailer and music release
Step 3
Q1 2026
Album launch
with official title track music video
Community
Expansion — Participate in song concepts, storylines, and more
IP
Sale of physical and digital merchandise
Step 2
Q4 2025
TGE
Additional videos, songs,
and exclusive new items revealed
Community
Participation — Cast votes on character visuals and content items
Step 4
Q2 2026
Fan meeting event
IP
Secondary creation rights granted exclusively to token holders
Community
Advanced Functions — Propose key activities of the Group directly
ⓒ Western Journey DIVAS 2025 All rights reserved.
X EVENT
Let's create an idol together!
Choose your favorite member and share it with your X!
Roadmap
Teaser, story trailer and music release
Project Launch
Step 1
Q3 2025
Album launch
with official title track music video
Community
Expansion — Participate in song concepts, storylines, and more
IP
Sale of physical and digital merchandise
Step 3
Q1 2026
Step 2
Q4 2025
TGE
Additional videos, songs,
and exclusive new items revealed
Community
Participation — Cast votes on character visuals and content items
Step 4
Q2 2026
IP
Secondary creation rights granted exclusively to token holders
Community
Advanced Functions — Propose key activities of the Group directly
Fan meeting event
ⓒ Western Journey DIVAS 2025 All rights reserved.
ⓒ Western Journey DIVAS 2025 All rights reserved.